India Mahdavi

Collaboration

At 24, rue Cambon in the city’s first arrondissement, Memo Paris has found a haven of marble, embossed leather and perforated brass.

In collaboration with India Mahdavi, the travel theme is played out in a truly Parisian location. Travel trunks sport white, abstract flowers, while the wall motifs and resin finishes echo the rich, graphic designs of the fragrances.

Like an Orient Express train gone astray in the French capital, the window display is an invitation to a moment suspended in time, happily lost in a profusion of materials and utter refinement. 

Architect and designer India Mahdavi is like her style: polyglot and polychrome.

"In strong resonance with the poetic world of Clara and the journeys of Memo, together they imagined a luxurious haven somewhere between a train state-room and a stopover, where one pauses for a moment to muse over the next olfactory destination: Siwa, Granada, St-Moritz? The possibilities are endless.

The choice of neutral tones provides the ideal backdrop for the materials, textures and motifs to bring the scented tales to life.

Cuirs Nomades and other delectable fragrances chart the course of an elegant globetrotter who has found the perfect place 
to hang her hat on Rue Cambon."

India Mahdavi

Boutique Memo Paris

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Boutique Memo Paris