The flower is the ultimate muse of perfumers, their heroine, their wildest dream come true in endless variations. Its singular beauty, fully contained in the intricate structure of a petal, the curve of a corolla, the play of colour nuances, the strong stance of the pistil, takes us to the coveted, dizzying heights of its rich and delicate fragrance. Memo dedicates an entire collection to the flower and, like the pollen it contains, is swept up by the wind and a profusion of creative desires. Her majesty the rose, of course. Osmanthus, jasmine, tuberose and others are also goddesses of Memo creations, imbuing the compositions with their solar enchantment and deep-rooted charm. The floral signatures of the collection are marked by the colour of the bottle: white for light and airy essences; black for fragrance families with a more sensual and enveloping character.