"Cuirs Nomades" endeavors to explore the places where leather blossoms. Memo is driven by the intuition that leather is fulfilled somewhere. Is it not, in essence, nomadic? The travel tool par excellence, the faithful companion of globetrotters, curious minds and adventurers off to discover the world, a leather bag their only witness. In keeping with this theme, Memo has produces its own trunk as a symbolic home for all the fragrances that are created on and by our travels. A true treasure chest for olfactory round trips.
"Les Échappées" is a collection of fragrances for men and women, forming a map of the world that both delights and stirs the imagination. Each fragrance is like a treasure hunt – an olfactory trail that leads to a modern world of perfumery, using the rarest essences. The Memo fragrances share three values: the talent for partying, which gives them spontaneous cheerfulness, an undeniable thirst for travelling, which is a sign of interior adventures, and an ability for dreaming, like an extension of chilhood.
Memo is continuing its sensory journey with an aromatic, vegetal, botanical and vibrant collection. Its source of inspiration? Seeds and their power of life. By exploring its passion for this essential womb, eternal ally and little natural gem that has lost none of its symbolic force, the brand is taking its desire for discovery and its appetite for creation up a notch further. Seeds seem to be perfect accomplices for Memo: they share the same taste for tribulation and movement, which is their very essence. Memo was born of this longing for a place elsewhere that has become extremely close to one’s heart and it could not dream of better partners. They travel in order to sow life...
Land art, art land: chose art as a place, make the place a masterpiece. Taking its point of departure not from the beauty or mystery of a destination or an ingredient, but from the aura of an artistic practice tied to the land, nature and its resonance, the world of Memo continues to unfold. Nature is its heroine, its playing field. Memo follows in the footsteps of man the maker, the one who not only contemplates the perfect natural balance of a space, but also shapes and changes it. The Art Land collection of fragrances pays tribute to these territories reinvested and replayed by man’s capacity for creation alone.
Memo's journeys are not always long. During a stopover, as brief as it is extraordinary, the perfume is improvised, in a limited edition. Placed in a leather case, it adorns its clothes with gold and light, and inspires a collection published for the occasion with a fragrant story and moving drawings.