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Cappadocia - Book | Memo Paris
Cappadocia - Book | Memo Paris
Cappadocia - Book | Memo Paris

Book Cappadocia

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Saffron Sunset

Memo Paris has a tradition of inviting artists to further develop the imagination of its fragrances. For Cappadocia, a duo sensitive to soft, inventive shapes signed the book's illustrations:

Florentine and Alexandre Lamarche-Ovize (1978 and 1980) have been working together since 2006. They live and work in Bobigny.

Their practice combines drawing and ceramics, engaging with different styles and modes of representation inherited from the history of art and craft. A visual language sustained by drawing, for drawing.

This book is written in French and English

Memory

Saffron Sunset

Here, in Cappadocia, at the heart of Türkiye, the earth retains the memory of an unblemished emotion, a shiver of saffron, sandalwood and myrrh surfaces on the skin. Impressive, ancestral formations rise up like exclamations to the sky. They are known as ‘fairy chimneys’, natural pillars of soft, friable rock shaped by volcanic eruption, the passage of time and the weathering of the elements. They watch over the mountains, craters, plateaus and gorges, over the underground and cave-dwelling cities. The palette of Cappadocia is organic, carnal: white jasmine, ochre benzoin, Turkish rose, gold vanilla and tawny sandalwood. Come nightfall, a purple iris arrives and then the chimney tops secretly open, releasing the caressing perfume of flowers, resins and woods: a message to the stars. A multi-coloured hot-air balloon appears on the horizon; the passengers in its basket sail above the landscape’s varied facets, swept away by its airy, scent-filled beauty. The fragrance Cappadocia makes this a dream come true.

Focus

Saffron

Grown in the Mediterranean basin and coveted for its pistils, also known as stigmas or filaments, magnetic orange, saffron is one of the world's most precious spices. It takes around 150,000 flowers to isolate 5 kg of fresh filaments, which give 1 kg of dry saffron. Extraction is done by hand, with meticulous care and patience. Its spicy, aromatic, woody and leathery notes are highly appreciated for their intensity, finesse and the subtle variations they offer in the composition of a perfume. Natural saffron is not authorized for use in perfumery, as it contains a component called safrol, which causes allergies. Only safranal, the olfactory principle of saffron, separated from the raw material, is.

Perfumer's inspiration

"The fragrance was born from the idea of a creamy saffron. I grew up in Spain, where this spice is widely used, and years later, during travels in the Middle East, finding it in delicious desserts always appealed to me. For Cappadocia, I wanted to revisit its richness of expression, to exalt it. By infusing it with the opulent essences of frankincense and myrrh resins; wrapping it in a floral embrace of Turkish rose absolute, iris butter and jasmine; and finally, immersing it in the woody sweetness of Sandalwood Album, mingled with the richness of Madagascar Vanilla and Laos Benzoin".

Gaël Montero

Our story

Memo imagines perfume as a journey, building its identity around magical destinations and intense raw materials, high quality natural ingredients.

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The Journey is the Destination •
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